Helping event planners increase event attendance

Every single event planner wants to ensure that their events are well attended. Whether you’re tasked with running an exclusive product launch or a high-profile awards evening, your event is nothing without its guests. If you want to avoid the embarrassment (not to mention the negative ramifications) of empty tables and unopened gift bags, read on for our tips

Failing to plan is planning to fail’ – Do your research

Planning an event without equipping yourself with the necessary information is like attempting to cook a gourmet meal without reading the recipe, or shopping for ingredients. If you realize that you don’t have any eggs and substitute flour instead, your flan is bound to be a flop.

Streamline your registration process

Ensure you don’t put guests off once they’ve arrived by making them stand in long queues. Even better, give them the option of registering prior to the event. If this isn’t possible, ensure you’re using event management software that streamlines this process for you.

Dear John – Personalize your invitations

We often stress this point, and for good reason. If you’re sending out generic invitations, your event attendance rate is bound to be dismal. By addressing your guests by their first name (correct spelling is crucial), and including some sort of personal detail, you’ll instantly up the chances of them accepting your invite.

Create social media hype

The beauty of social media lies in its ability to expose your brand to audiences you otherwise wouldn’t have had any contact with.

Smart communicating – Use SMS to notify guests

Ensure it’s as easy as possible to communicate any information about your event. If you suddenly have to change the venue, or have to delay the key-note address, you’ll be able to send your guests an SMS.

Play it safe – Send a ‘Save the Date’

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