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Hosting a Watch Party for the Big Game: Get Ready for Your Event
Planning a watch party for the big game is a great way to really connect with your clients as you form memories that are likely to stick with them long-term. Whether you love soccer, are excited about international sports, or just want an opportunity to bring your client interactions to the next level, a watch party could be just the experience you’re looking for.
Hosting a Watch Party for Your Clients
If you’re hosting a watch party for your clients, you’re ideally positioned to rake in the advantages.
Improved Networking
The average soccer game means about 90 minutes with teams on the field plus a 15-minute intermission–but that doesn’t take into account all the stops and starts, time-outs, and other activities that accompany a game. Here’s the good news: if you’re holding a corporate watch party, that’s all perfect time for networking! You get the chance to really connect with clients and connections throughout the game.
Increased Engagement
Around 10% of Americans note that soccer is their favorite sport–a number that has recently eclipsed baseball. Even if your clients don’t rank soccer among their top sporting events, however, it’s a great chance to bring people together and get them engaged. That engagement, in turn, translates to a deeper sense of connection with your brand that they’ll carry well beyond the big game. In many cases, clients will connect the sense of excitement they felt watching the game with your brand, which makes them more likely to reach out to you in the future.
The Importance of Choosing and Preparing the Right Space
Having the right space in and around Houston and Galveston for your watch party is a critical part of ensuring the day’s success. As you get ready for the big game, make sure you take these factors into account.
Space
Of course, the first step in choosing a space is, ensuring there’s enough of it! If you’re a large company with multiple clients, you want to make sure your watch party venue has enough room for all your attendees. Depending on the size of the group, you may even want a venue with more than one viewing room.
Seating
In addition to simply making sure that the venue has enough space, consider seating options. You want your clients to have comfortable seating where they can sit back, relax, and enjoy the game–even if they spend most of it on the edge of their seats.
Line of Sight
As you set up for your watch party, make sure that everyone has the ability to turn and look at the screen while the game is going on. If there are awkward angles or corners, consider rearranging the space so that everyone has a decent view of the television. In addition, check to make sure that there won’t be anything blocking the big game–even once all your guests are in their seats and ready for the event.
Technology
Having the right technology is essential for any event, but it’s particularly important when being able to see the game is the whole point! Don’t just make sure you have a television (or multiple televisions) on hand. Check its performance ahead of time, make sure that the venue is ready to stream the big game, and make sure you take a look at the sound bar, speakers, and other tech while you’re at it.
Making Your Guests Feel Welcomed and Appreciated
Of course, your watch party isn’t just about sitting back and enjoying the game. You want to welcome in your clients and make them feel appreciated, establishing a warm feeling that will go well beyond the initial event. Taking care of these key details is a great way to ensure the event goes smoothly.
Food
Of course, no game day event would be complete without food. Whether you’re serving a meal or just providing light snacks, you want a spread that tells your guests just how important their business is to you. Make sure to consult your guests about any dietary restrictions or allergies ahead of time so you can offer food that fits their needs.
Decor
Game day decorations can spice up your venue and help you show your appreciation for your clients. Deck out your space in soccer decorations or focus on team colors to set the stage for an exciting game.
Activities
As part of the game day festivities, play a few activities that will help encourage interaction, break the ice, and keep things moving even if the game slows down. A trivia game before kickoff or at halftime can get everyone engaged and give them an outlet for that competitive spirit, while a photo booth with appropriate props–soccer balls, flags in team colors, or even jerseys–can offer a great souvenir and activity all in one.
Swag Bags
Networking events are a great excuse to share company-branded swag, from items designed specifically for the big game to general company-sponsored items that your guests will use on a regular basis–reminding them of your brand every time they do. Choose the items in your swag bags carefully: you want items that will offer value to your clients so that they will use them regularly and connect that usage with your brand.
Contact Successful Events Today to Schedule Your Company’s Watch Party!
If you’re planning a watch party for the big game as a client event, Successful Events is here to help take it to the next level. We take care of every step of the process, from preparing for the event to making sure that things run smoothly when the big day arrives. You get to connect with clients, enjoy the event, and take it all in; we handle the work for you. Now is the time to get your big game watch party on the schedule. Contact us online or call at 713-667-2797 to start planning your watch party.